We are coming to Dubai!

Join the MENA Agency & MENA Search Awards at Asia Asia in Dubai on September 22nd from 6pm - 8pm for an exclusive drinks, canapés and networking event!

RSVP by September 17th with dietary requirements to beth.sedgwick@dontpanicprojects.com


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

The MENA Agency Awards are one of the few awards schemes that are judged solely by in-house judges; your entry will not be viewed by any other agency.

From a transparency perspective, we may video aspects of the judging session to give entrants an insight into why a winning entry was chosen.

Become a Judge


Mohammed Adel Jamsheer | Director Marketing & Digital | Gulf Air

Mohamed Jamsheer started his aviation career with Gulf Air, the national carrier of the Kingdom of Bahrain, in May 2018 as Director of Marketing with responsibilities including managing Gulf Air’s brand, marketing campaigns, awareness, advertising and promotional activities. The role expanded in 2020 by building the airline’s digital operations and development unit within the commercial division along with the global contact centre operations, post-travel support, Falconflyer loyalty programme, partnerships, CRM and corporate communications and currently he holds the title of Director of Marketing & Digital. Mohamed joined Gulf Air with rich knowledge and experience from the telecommunications sector, call center operations sector and advertising agencies. Majoring in Marketing with degrees from Beirut and Boston, Mohammed leads the total marketing strategy planning and activation for the national carrier which includes major events and sponsorship such as the Formula 1 Gulf Air Bahrain Grand Prix as well as leading 360 solutions of achieving customer excellence through the brand promise.

Doruk Alptekin | Turkey Marketing Director | The Coca Cola Company

Doruk currently holds the position of Turkey Marketing Director at The Coca-Cola Company responsible for the growth of Turkey non-alcoholic ready to drink portfolio including sparkling, juice and still drinks. He is bringing 15 years of experience in brand strategy and brand plan execution for billion dollar soft drink brands across Eurasia and Western Europe territories. Doruk is passionate in building insights-driven, contextual marketing plans that deliver business results

Urfi Ansari | Managing Partner & Head of SEO | COURSETAKERS.AE AND COURSETAKERS GLOBAL

Urfi Ansari is a Managing Partner and the Head of SEO at Coursetakers.ae and Coursetakers Global; with over 7 years experience in digital marketing. His primary focus is International SEO, Content creation strategy, and Monetization through Ads, Affiliates and Lead Generation. He is also a speaker and has conducted workshops in Universities and incubators across UAE, sharing his knowledge and inspiring professionals to start blogging. He holds a Master of Science degree in Information Technology from Heriot-Watt University.

LinkedIn profile

Roberto Croci | Regional Managing Director | Microsoft

Roberto Croci joined Microsoft for Startups team with a wide range of knowledge, having previously worked as the Google Regional head for (EMEA) Emerging Markets (Middle East, Turkey, Israel, Russia, Africa) where he helped businesses by building & mentoring teams that could successfully penetrate new markets and ensure sustainable revenue growth. As a natural born leader, he is passionate about business, people and their growth and has more than 15 years’ experience in various industries - ranging from digital marketing, ad-tech to sales. He will be integral as the Regional Managing director at Microsoft for startups Middle East, in helping startups achieve their goals and build successful businesses by promoting their tech solutions through digital and social campaigns, opening up the right opportunities for growth, customizing a market plan to maximize joint marketing with Microsoft and providing a targeted industry co-marketing and account planning. He has specialized in leadership development as a Harvard Business School graduate and has a proven track-record of creating successful teams and growing businesses in unpredictable environments. He is passionate about Entrepreneurship and is one of the Partners at Strowlers Ventures, a micro VC-fund which invests in international startups mainly founded by top-tier MBAs.

Jayesh Jain | SEO and ASO Account Manager | Alshaya Group

Jayesh is a knowledgeable SEO & ASO specialist for Alshaya Group in the MENA region. He has a wide array of digital experience having worked in both global brand agencies and client-side roles. He is a strategy-driven and passionate SEO & ASO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. He has been associated to improve organic visibility for the world's popular brands like H&M, Victoria’s Secret, Foot Locker, The Body Shop, Thomas Cook, Acer, Carrefour, etc. He started his career in India followed by Taiwan and now in the UAE. He lives and breathes all things SEO + ASO and is passionate about bridging collaboration between SEOs, Content team, and website developers. Jayesh has completed Bachelor’s in Mass Media and holds an MBA degree in Marketing.

LinkedIn profile

Lada Kalashnickova | Head of SEO | Copybet EU Ltd

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet EU Ltd, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Karl Lillrud

Karl is a leading expert in eCommerce globalization and growth strategies and has been working with some of the top brands around the world. Karl is a sought after professional Mentor, Global speaker, and two times TEDx talks speaker, as well as being a bestselling author of multiple books where his latest book is called "Hacking your destiny" Learn more about Karl Lillrud on www.karllillrud.com

Trond Lyngbo | Senior SEO Consultant | Search Planet AS

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

LinkedIn profile

Heba Medoukh | SEO Manager | Namshi

A highly passionate & enthusiastic SEO Expert playing a prominent role in driving huge e-commerce businesses growth and success. Heba highly believes in the power of SEO more than ever, as she has seen the industry constantly evolve & change especially in the past couple of years, which makes it harder to remain consistent without staying up to date & improving your strategy according to the new trends & competition. She has planned the overall SEO strategies including technical health, international & local SEO, keyword strategy, content marketing, backlink profile building as well as ASO for over 20 of the biggest online retailers in different markets mainly in the MENA region to boost user engagement & traffic. Throughout her years of experience, she managed to help multinational brands maximise their online visibility & conversions organically in a very aggressive & competitive industry & during challenging times where her involvement starts from the early pre-launching stages to reaching a stable position online & achieving the desired goals.

Natale Panella | Head of Digital | Fusion5

Natale is a digital strategist and ad-tech professional with a proven track record of successful leadership and online strategy delivery in Europe and Middle East. He has managed a multi-vertical portfolio of 100+ companies in Google EMEA headquarters, where he advised clients on performance and international market entry strategies. Natale first moved to Middle East in 2015 to join Chain Reaction, to lead the SEM practice and to strength Google commercial partnership and product adoption. He then joined Fusion5, with the mandate to turn-around and transform the firm into a performance and data-led digital agency. At Fusion5, he oversees the digital presence of Retail, Automotive, Telco, OTT and Government clients in MENA, focusing on performance, branding, analytics, data visualization and automation.

Rafay Qureshi | Head of SEO Product | Rain

Meet Rafay Qureshi, A Result-Oriented Online Marketeer and Trainer. Rafay has been into SEO, ASO & all things that come under the organic growth field. Having worked from Local Start ups to Start ups from Y combinator to AliBaba Group to Rocket Internet, Rafay currently Heads the Organic Growth Team at Seera Group. Always striving for Automations, Scalability & Product optimization, Rafay has worked on all sorts of products from e-commerce, B2B, FMCGs, SAAS & Financial Institutions. Rafay is an all-rounder organic growth geek in the e-commerce industry and when he’s not working, he’s playing video games.

Kamran Zulfiqar | Brand & Advertising Manager | Byco Petroleum Pakistan Limited  

Kamran Zulfiqar; a storyteller, communicator, and marketer at heart with over a decade of experience in all formats of Marketing Communications and Advertising. He's currently working as a Brand & Advertising Manager at Byco Petroleum Pakistan. Kamran loves being in the business of brands and translates business goals into innovative and well-structured marketing campaigns that delight the target audience and achieve business objectives. He has been crafting initiatives that build cutting-edge brand imagery and consumer recognition. His mantra in life is simple - be consistent because success is never owned, it's rented and the rent is due every day. That is the reason, he is consistently noted for superior job performance, excellent leadership, and motivational skills. Kamran is also a Jury member for The Drum Awards and The Dragons of Asia Awards 2021.

Become a judge

Would you like to join one of our judging panels? Complete the form below and we’ll be in touch.